Reviews of Les Heures de Parfum - XI L'Heure Perdue by Cartier

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I find it hilarious that very few people actually tell you what this smells like. Even perfume website and forum admins seem to have given up. Most people stick to abstraction, which is fair because this perfume is all about abstraction. You only need to look so far as the name: the lost hour. How do you capture lost time in a fragrance? To me, this is less about reflecting upon lost opportunity and more like the feeling you get from amnesia. Mathilde Laurents sticks purely to synthetics for this perfume to hammer home the feeling that something unnatural has happened, something just doesn’t feel right; you’re not alarmed, but something happened and you don’t what, or what time-slot it fell into.

Thanks to big doses of vanillin, ionones, and cinnamon phenyls, you can, if you shut the subjective part of your brain off for a minute, pull some facets of some very familiar characters - but again, just not how you remember them. Maybe this is dementia or Alzheimers, then? Do me a favor, go to your kitchen pantry and pull out some vanilla extract, or vanilla bean paste would be better if you have it. Take a big whiff. Now imagine that vanilla from your pantry stripped of all sugar and the sweet top-soil like earthiness. In the absence of sugar and earthiness, what your mind should be telling you that’s left is the vanilla bean’s actual body - the bitter plant fibers that make the bean and the pigments that give it its color. It will smell like the plant it actually is. What you then have is the vanilla you get in Perdue. Finally, do the same thing for the cinnamon in your pantry. Smell that layer that just hangs on the surface of the cinnamon? It’s a bit peppery, without making you want to sneeze; it’s woody, but not in the way most woods are because in cinnamon it’s extremely dry? Basically you should be smelling the high and airy woody notes of cinnamon and not the deep and earthy notes of cinnamon. Those characteristics you pick up are the phenyls of cinnamon alcohols, cinnamon aldehydes, and woody ionones used in Perdue. Again, imagine you have dementia/Alzheimers to the point where you smell vanilla and cinnamon, you mostly recognize them, but one half of your brain says you don’t recognize them while the other half does. This is Mathilde Laurent’s brilliant trick with Perdue. Et voila, the inspiration for Perdue: something was lost, it’s recognizable, but the uncertainty is unshakable. You’re welcome.

But I can’t leave it there. Being so reductive with a perfume like Perdue is unfair because the tricks of the synthetics are just part of the story. Ms. Laurent’s deft and brilliant blending hand is the other part. How she brings these unnatural and mind-warping characters together is superb. I would love to ask her more about these materials and how she handled them, mainly to understand the perfume’s opening. For context, this perfume is straightforward and monodimensional in the traditional sense; there aren’t clear top, heart, and base notes, and dry downs as such. But something certainly happens in the opening. There is an aldehyde blast that immediately grabs the wearer's attention. They are not the sparkling and shimmering aldehydes of Chanel and others we all know and love. These aldehydes are large and very round, satin beige in color compared to Chanel-aldehyde’s prismatic white, and impenetrable. You’ve seen this effect before on your television, where a film has a frozen frame of an explosion that they rewind to show the explosion folding in on itself. The act of doing this somehow neuters the explosion of all alarm and threat. The large, round, soft, beige aldehydes in the opening of Perdue do just that: explode, stop mid explosion, and fold-in on themselves to the eerie quiet of the perfume.

Perdue will definitely not be for everyone. It doesn’t obey the rules of commercial perfumery. It’s olfactory avant garde art and I can’t thank Mathilde Laurent and Cartier enough for having the cajones to give it to us and to keep making it. It’s brilliant.
4th July 2025
292205
I want to turn toward the phenomenon of liminal spaces: abandoned malls, hotel corridors, and empty playgrounds. The absence of human presence in these places is disconcerting. What is a playground if not a place where kids are playing? I get that same feeling of disconcertment when smelling L'Heure Perdue. It's a children's birthday party with no attendees. There is cake frosting. Latex balloons. A bouncy house. Taped gift boxes. Doll heads. There is no one to be found. Yet, I cannot help sniffing my wrist. I'm nostalgic to a fault. I can co-exist with the eeriness of L'Heure Perdue if it means holding onto a figment of simpler times.
6th January 2025
285987

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I am floored. It slightly reminds me of Cologne Blanche/Bois D'Argent with its milky/powdery/almondy vanilla, and then the main talk of the show - balloons. Yes, it reminds me of balloons you would have at your birthday parties as a kid. This is an odd and unique combo, but a genius one at that. It is challenging, but not in a transgressive way, it walks that line just about right to make you feel something, but never to offend you. It's alien enough to be intriguing, but human enough to feel the warmth and familiarity of it. Just when you think you figured it out, here it is with another shift that will challenge and make you wonder, what is this exactly? magic? it could be...
24th November 2023
275730
L'Heure Perdue may likely be one of the most challenging fragrances in my possession, yet I am transfixed by it. I think of vanilla scented rubber erasers; flashbacks to the party balloons of childhood; the smell of my backpack I used in the second grade; pencils and crayons; Vienna wafers for snacks; warm milk on a sick day home from school;musty, dusty old books in a library (a lignin accord?!). It is a geyser of Proustian flashbacks. I am pulled inside out wearing this, thinking of how fleeting childhood is, but how life felt like it took forever each day, and a thousand adventures could occur from breakfast to bedtime.

Now, at age 45, I sit here, wearing this, and I'm wondering what was Mathilde Laurent's true intention for this fragrance, because surely this isn't terribly accessible, it's not beautiful in the conventional sense, and the masses would surely scoff at how bizarre it seems to be. Yet I am smitten by its weirdness, unrelentingly phenolic and almost ammoniac. While its overtones are defiant against the conventions of perfumery, its undertones do reveal the heritage of Guerlain, with glimmers of Jicky-ness and Shalimar-ness in its heart and drydown. Further flashbacks of salty-soft-marzipan Play Doh and Magic Markers surface in the drydown.

This is not for the fragrance novice, the faint of heart, but rather the insatiable adventurer, the nose that so deeply desires uncharted territory, because there is surely nothing else that smells like this. I give it a 10 out of 10.
27th October 2023
275318
I hate this scent more than I can say.

Based on the reviews I'd read (especially Luca Turin's), I fully expected to be entranced by this enigmatic Proustian fragrance that would send me back to childhood and mother's milk and babies' heads. And truly for the first few moments, I was captivated by the strangeness and somewhat indescribable nature of L'Heure Perdue. However as time marched on, I began to be increasingly irritated and finally horrified by the purely (and HIGHLY) synthetic nature of the perfume that bloomed and grew and G-R-E-W.

Yes, I know that the perfumer herself has commented on the purely 'artificial' composition of this fragrance, so I really can't complain from that standpoint, but regardless, this stuff smells vile after its glorious evaporated milk opening.

Blechhh.
13th July 2023
274561
Heart’s ease. This is vanilla soft as stroking a sleeping baby’s head, the delicate and warm, clean milk-fed skin drawing forth a wellspring of tenderness in anyone coming close enough for a sniff. It’s cloudy like white diffusing in a glass of something clear, it has the powdery aerial not-quite-but-yes floral softness of swaying flocks of mimosa, and it has other not-quite-placeable impressions: a rubbed eraser; a drop of cognac in a gallon of milk; green bananas; the finest flour, gently baked. But why go round the houses when baby’s vanilla will do? Curl up and dream within it.
19th February 2022
254337
I'm getting a distinct fragrance echo with L'Heure Perdue. The perfumer said the fragrance refers to childhood, Proust and memory; a riff on home, via vanilla. She said it may carry the ghost of a L'Heure Bleue for the 21st century, that ability it has to play with memory.

So, saying that, the upfront association I get is with Jicky, minus the civet. Sitting with L'Heure Perdue a bit conjures up a wafting thread back to LHB, because of a vague heliotrope. And perhaps that is the deeper path with this. The vanilla here isn't the trite foody one, or a sweet comfort note, but the vanilla of Jicky. It seems a little like a meander through Guerlain vanilla; a deconstruction, then reconstruction into a 21st century perfume, a little playful. I don't usually follow such a tenuous theoretical thread like this, yet it makes sense of this fragrance to me, given the Jicky vibe and the L'Heure Bleue echo.

The strong Jicky vibe permeates this fragrance. It opens with a kind of vanilla-rubber chord, easy-going and easy to wear. Along the way it starts picking up heliotrope and mimosa. The drydown is a soft slide to a slightly vanillic nut at the end,with a smidge of sweetness. The Jicky association stays until the end. I like this fragrance more, the more I wear it - on my first wearing I was neutral. Comfortable to wear, suitable probably everywhere. Very unisex. Subtle and clever.
It last around eight hours - after seven hours the drydown gradually starts fading into an echo.
9th April 2019
215325
smelldorado below, nails it—although in the end I decided on a neutral instead of a positive review.

If you've ever seen one of those competition cooking shows where the chefs deconstruct the components of a classic recipe and rearrange them in such a way that references the original but in a wildly different manner, then that pretty much describes what I experience when I smell XI L'Heure Perdue (the lost hour, indeed). It has all the components of a perfume, but one that's been broken down and rearranged in a totally new, even experimental, way.

I've read that perfumer Mathilde Laurent's inspiration for this is tied up in memories of childhood and Marcel Proust's love of Madeleine cookies. But this isn't a confection to my nose—I don't get any sweet at all. What I mostly get is a very sharp, almost vinegar-ey cardboard underneath which some kind of weird floral plays hide and seek. Trying to nail down this note is like trying to snatch at the rain to fill a bucket. Maybe there's some smoke as well? A hint of clove or cinnamon, a bit of vanilla? But it's all so bizarrely rendered and so elusive that I just can't love it.

It seems that I'm in the minority, though. The reviews are by and large swoony, and each time I've worn this someone has stopped me to tell me how good I smell, begging me to tell them what I'm wearing. Too bad this costs the earth, for which, I'm sure, there are some good reasons. But the piss-elegant packaging, while befitting a luxury brand like this, shouldn't be one of those reasons. Ultimately, it's bulky and totally unnecessary. Just give us a good bottle, a fantastic juice, and a box we won't feel guilty about throwing away.

Major props to Laurent nonetheless. She has established a definitive throughline in her work for Cartier. Here, I smell echoes of Le Panthere and Baiser Vole, each of which is similarly beautiful but not without their difficulties. Laurent is clearly making her mark at Cartier, both defining the brand and her individual aesthetic. Which is fantastic. Unlike some houses that spew out half-hearted mass-market-targeted juices by the shit ton, Cartier seems to take perfumery seriously (although not stuffily), and they are happily letting their house nose do her thing.
15th February 2019
248951
Generally, I can't stand anything that smells too heavily of vanilla. But while L'Heure Perdue does smell sweet and vanillic, it also smells really weird. Like glue or rubber. But powdery. The parts are familiar, but they've been reconfigured in totally new ways. Like Mathilde Laurent broke off pieces of other materials and Frankensteined them together to make something beautiful, strange, and difficult to place. But how does it smell on the skin? Fantastic. Swoony even. And it is tender and light while still maintaining excellent longevity. At a lower price point and wider distribution, everyone and their mom would be wearing this stuff.
5th August 2016
175333