Reviews of Wild Country by Avon

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I love Wild Country but my wife is not a fan. She’s much fonder of patchouli fragrances on me and Wild Country is definitely a lavender-vanilla powder bomb. But I can’t help but love It. However, I wear it more like an after shave and have to apply sparingly. With Black Suede I can spray with abandon, but Wild Country is 1-2 light sprays max. Left at that, the drydown is fabulous and takes me back to the retro barbershop feel of 50 years ago. Other than Old Spice, this is often my weekend go-to.
29th June 2022
262511
Avon – WILD COUNTRY (1967)

After more than 1500 Basenotes reviews, I am coming here to my first for Avon, a house I never really took seriously up to this point in time. I totally agree with those who liken this to Canoe as they share nine notes (Lavender, Lemon at the top, Geranium, Carnation, Sandalwood, Cedarwood in the heart, and Vanilla, Tonka, Oakmoss in the base).

There is also a great similarity to Pinaud's Clubman.

This is an inoffensive, powdery, barbershop fougere, with a solid mix of lavender and anise in the top notes. The herbal spicy mix of geranium and carnation emerge as the heart blossoms forth, and finally the powdery mix of the tonka, amber, musk and vanilla base takes over. So, here we have basically a vanilla-centric splash with a quartet of slightly sharp/spicy florals (geranium, carnation, lavender, anise) nicely balanced. The quartet is center stage at first, then recedes tastefully into the background, but is always present, just retiring.

I actually quite like it. It is a comforting, warm, inoffensive after shave splash that is quite long lasting, more the strength of eau de parfum than after shave/cologne.

My spouse disagrees with me. He describes Wild Country as a lavender vanilla milk shake and finds it overly sweet (death by sugar) with prominent green notes, unrefined, forceful, even brutal.

So, two differing opinions. It has been sold in a number of kitchy bottle shapes, including an auto and a turkey (???). My bottle is of a stunning square pin cushion shape, more reminiscent of an olive oil decanter than a perfume bottle. It was the bottle that caught my eye in a curio shop and I assumed the yellow liquid was either olive oil or just colored water. I was surprised to turn it over and find the Avon label on the bottom.

Nice little find of 6 fluid ounces for $6. Worth a try for all fougere and barber shop fans.
17th April 2021
241764

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*This review is of vintage Wild Country

The top notes of the vintage bottle reviewed here apparently burned off many years ago... So skipping those, the composition's early heart is quite powdery, very similar to the smell of talcum powder barbershops use to powder your face after a shave and haircut. There is a significant musky presence complementing the powder, most likely derived from the liberal oakmoss used throughout with dulled carnation in support. During the late dry-down the powder fades then vacates, leaving the carnation infused musk through the finish. Projection is below average, with the composition projecting just a bit more than a skin scent, but longevity is very good at over 10 hours on skin.

Vintage Wild Country has "barbershop fougere" written all over it. I am not a huge fan of barbershop fougeres (as I am powder averse), but this one is well-done and brings back memories that go beyond just the perfume itself. The memories I speak of are of my childhood, as I would look through the printed colorful Avon catalog with its various offerings, only to focus on the fine marketing copy and interesting collectible bottle housings used for the Wild Country perfume. The logo in particular was rather distinctive, and even 40+ years later still has remained ingrained in my mind. As for the composition smell itself, I don't remember much about it, but I was too young back then to really know anyway. Now, smelling Wild Country again all these years later I can admire the good work by the perfumer to create a true barbershop experience in a bottle. Obviously I wish it had less powder, but that is pretty much par for the course with barbershop fougeres, and as time passes the powder recedes, leaving the musk more the focus without ever going overboard. In truth, Wild Country always remains relatively smooth and rather polished. Definitely this kind of thing is "old school," but that suits me just fine. The bottom line is the sub $10 per 60ml bottle on the after market vintage Wild Country is a fine example of a budget barbershop fougere that in no way smells like its relatively low price tag, earning a "good" to "very good" 3 to 3.5 stars out of 5 rating and a recommendation to fans of old school barbershop fougeres.
21st April 2020
228323
Love this fougere from beginning to end. At it's Vintage basic, it follows the standard Citrus Lavender Tonka riff. The Aromatics/Florals set a melody in the Heart that doesn't really relate to the name. The powder competes with that of Habit Rouge. Is that Oakmoss that's generating a mild Animalic?
What a joy, to be able to nose journey, without disturbance from Caramelized Woody Aroma Chemical Compound, heavy doses of Ambroxin and the Calonic.
The Vanilla-ed Oakmoss and Amber seems to throw off a Honeyed Piss note, like that I find attractive, in Balenciaga HH Club, a Sheep's Ra, Boss No.1, a Fooshaear.
Mossy Musk 8 Hours and counting for 60's Vintage.
23rd March 2019
214604
Stardate 20181004:

A decent classic fragrance. The tonka is strong initially but then gives way to animalics - is it musk or something else? It is not laundry musk for sure :) . I can see why it gets compared to Brut cause Brut is heavy of musk and coumarin but Wild country has different evolution and it lacks lavendar+moss. Strange cause I do see them listed in the notes.
A neutral for me.
4th October 2018
207678
A cologne that used to be quite awful by Avon until it was reformulated in the 1990's and given a light pink fluid color. It's a very simple setup of powdery lavender lightly accented with moss to smell similar to the barbershop style of Brut. This is rendered a little further aromatic with vanilla and some musk. When you combine lavender and musk it does remind one of baby powder. This smells like vanilla scented baby powder with a mossy edge. The scent profile to Wild Country was modeled after most of the DNA from Brut Musk (1986) and even borrowed its light pink fluid color. Brut Musk is hard to find as an imported scent these days so Wild Country became a good source and a close enough alternative.


Wild Country by Avon the 60's to 80's?

Horrible in my opinion. Powdery and lightly mossy doing the Brut facsimile. But this fragrance had amber mixed with something that generated a heavy butter toffee type of sweetness to it. Lots of musk in the finish but this was topped off with a lot of lilac and gets reminiscent to cat urine and was a very unpleasant scent combination.

4th February 2018
287892
Avon Wild Country (1967), where do we begin? First off, Avon was doubling down on fragrance efforts for men since the beginning of the 60's, seeing that their previous pioneering men's line - which was simply called Avon for Men (1949) - began looking a little past-tense with the still-nascent men's fragrance market moving away from rigid barbershop utilitarian tropes. Let's make no mistake, fragrance products for men were still very much conservative and safe (in some ways they are now even more so than ever even back then), but thematics and novel twists to the formula began to sway buyers, and Avon wanted in on that. So, with the manufacturing and development muscle to churn out new scents yearly, Avon "went to town" putting out new swag for guys to use every year since Avon Tribute for Men (1963), which is where we reach Wild Country. Secondly, powdery musky fougères that hearkened back to 30's classics like Caron Pour un Homme (1934), and Dana Canoe (1936) were back in vogue by the 60's, perpetuated by new developments in cheap synthetic musks and floral aromachemicals that made such compositions more economical to make, and conventional male tastes veering away from the asceticism of the 50's into something gussier. Fabergé Brut (1964) led the charge, and Avon also wanted a slice of the pie. Enter: Wild Country. Lastly, the Greco-Roman theme of Tribute and the literal boot theme of Avon Leather (1966) convinced Avon that guys loved kitsch in their fragrances (something they would live to regret after going overboard with souvenir decanters), so they took a well-loved "wild west" theme among American men and appropriated it for their take on the powdery musky barbershop fougère, which gave birth to the "cowboy cologne" micro-genre later joined by Ralph Lauren and Coty among others.

So what makes Avon WIld Country so special? How has it gone on to become the oldest continually-produced Avon fragrance of all time, even beating out their feminine range (as many older ones were discontinued then brought back repeatedly)? The answer is not simple, but let's start with the smell. Wild Country both lives up to its name, but in part fails it as well. This is because the parched western cowhide aesthetics are ultimately let down by what is really just a slightly less-urbane take on a barbershop scent, but the dry down does contain adequeate "wildness" to fit the bill in other ways. Starting us off is a bitter rush of bergamot, lavender, anise, and basil, which quickly burn off (except for the lavender) to give way for carnation, sage, and sandalwood in the heart. This is powdery sandalwood, mixed with a metallic geranium, but the real stars of the show exist in the base, which is loaded with oakmoss, tonka, Avon's patent amber, and a very virile proxy for tonkin musk. Now I know Avon wasn't sourcing Siberian deer musk in the 60's, so this is probably a clever trick with nitromusks and some other things to boost their animal aspects, but mixed with the tonka and copious oakmoss (not to mention sandalwood), this muskiness does take on the facets of a sun-bleached saddle, a dusty sagebrush, and a dirty wooden saloon floor after a shootout. Just a bit uncivilized but still groomed, that's how WIld Country comes across, and although projection dies in 30 minutes, you'll feel that mossy musky woody base for 12+ hours. The grooming-oriented nature of Wild Country informs suggested usage, but this is such an old-school style I'd avoid wearing it in settings where being contemporary matters, and avoid high heat as well. Lastly, reformulation matters with this one, due to continual production, so I'll cover that below.

Avon Wild Country would go on to become Avon's best-selling men's fragrance, and one of the only Avons that snobs who only bought expensive designers (or nowadays expensive niche) actually knew the name of and somewhat begrudgingly respected. Avon Wild Country became something that guys who had no interest in Avon otherwise would seek out Avon sellers just to order, without really looking at the rest of the catalog (which relatives ended up giving them anyway in those cheeky decanters), so it defied the usual short shelflife odds of your average Avon and endured. For this reason, there have been three major reformulations of Wild Country to cover changing materials prices and availability, plus restrictions. The original dark amber juice that contained nitromusks and real sandalwood ran through 1967 and into the late 70's. The original metal-banded bottles of this one are more likely to be found empty these days, but the stuff in the cars, boats, and other oddities is this. Starting around 1978 or so, the musk profile changed and the juice color became more like straw, making Wild Country drier, powderier, less rounded but still good. Metal medallions without the band around the bottle are this, or any "pill" sprayers with the older logo and black cap. Finally, a major reform in the 90's that removed the sandalwood and dialed down the oakmoss/tonka base, making the composition sweeter, is denoted by the brown caps, "90's modern" logo, and beige juice. All told, Avon Wild Country is a barbershop classic, and the scurrilous musk in the base was repeated in other "cowboy" scents like Chaps Ralph Lauren (1978) and Coty Stetson (1981), before country singers co-opted the genre for their own celebrity "Western" fragrances. Thumbs up
6th September 2017
239226
This is truly a classic smell. Some may refer to it as a "mature" fragrance.

This is the sort of fragrance Steampunk or Rockabilly gentlemen might apply for putting more of an emphasis on an homage to days gone by.

Wild Country is a great cologne for men, except me, it's weird, one of those situations where I like the scent just not on me.

A headache inducer on me so I passed it on to my father, the whole gift set which was a EDT, body wash and aftershave.

For the price I can't see why one would not give it a try, whether through ebay or an Avon rep. you have a good number available out there.
20th September 2015
161969
To my nose, this doesn't smell identical to Brut in any way. I was given a big bottle in 1970 marketed as "Mariner's Choice" in a bottle with a compass on it - this product has always been packaged in novel bottles. Hobson's choice; I was poor, and had nothing else. I guess it's fairly anodyne in an innocuous, inoffensive; vapid way. Quite a short lived effect, some might say bland, it was my go-to in my teens so I feel kindly disposed but only as one might relate to a familiar legacy aroma in the Old Spice class. Were it not for my fond memories, I'd possibly rate it as neutral.
18th July 2014
144004
Smells identical to Brut for me, and that is a bad thing. I agree that there is a wide and varied list of notes that somehow come together to smell really cheap and terrible, like someone who hasn't bathed in eons trying to cover it up with Windex. For good or ill, I would immediately distrust anyone who wore this scent. I might, however, give them some spare change to buy some soup.
16th January 2013
122798
Wild Country, like Canoe before it, blends sweetness and powder and an intense lavender to make a slightly overbearing result. Jade East and Brut are both similar enough to, and contemporary with, Wild Country (an unsuitable name) that there is redundancy here. Stick to Black Suede for an Avon Classic. Clubman and Jockey Club tackle the barbershop in a better, frankly more pleasing fashion.
1st September 2012
116639
Longevity = 10
Subtlety = 1

I have a virtually unused bottle of Wild Country in the shape of a 1955 Ford Thunderbird. I suppose it has become some sort of collector's item. Although it is supposed to be an after-shave, this fragrance is stronger than most EDP's I have ever tried. It will stay on you until your next shower. With Wild Country, what you smell is what you get. It remains the same from start to finish. It will get just a little sweeter in the dry-down. I totally agree with the Canoe (Dana) reference pointed out by fellow reviewers here. Althought I can't say I find Wild Country utterly repulsive, I can't say I am a great fan of this fragrance either. It is far too barbershoppy and baby-powdery for my personal taste. However, I remember vividly having friends and relatives who wore it rather well. Not my case, unfortunately. I do have great memories of the 70's attached to it and just for that I cannot give this inexpensive and unpretentious fragrance a bad rating.
24th December 2011
102492
My Wild Country is in a guitar shaped bottle that I received as a birthday gift in 1974. It is almost full since I never really cared for it. I just revisited this scent and it isn't as bad as I remembered, hence a neutral instead of thumbs down.
11th December 2011
101807
Quite sweet. Reminds me of warm plastic toy soldiers left too long in the sun, or modeling clay worked over many times by little sweaty kid hands. Lots of amber and musk here. Smells incredibly cheap and loud.
7th February 2011
84542
Sorry to be the second neutral in here, so Grottola, you are not alone.
I agree with shamu1, the list of notes is kinda large but I only can smell a couple of them, some citric/herbal opening garnished with some anise to rapidly turn into this sweet woods with some moss throw in to balance somewhat the sweetnes.
Not a bad fragrance, but not good enough either, just another fragrance lost in a sea of perfumes that flood the market. However it has survived for over 40 years in a market that is extremely competitive, and that speaks for itself.
16th January 2011
82837
Stay away from this stuff!
18th December 2010
80966
I hate to be the first neutral for this all-positive Avon, but it has an overbearing baby wipe smell to me. Simply, a sweeter, more powdery Brut/Canoe. Does have a barbershop feel to it. However, on my skin, it goes nuts with baby powder and smells like baby wipes. It eventually dries down a bit, but ah.....what a shame. It's not TERRIBLE, but I guess I'll have to visit this when I'm a bit older.....
17th October 2010
58970
Bang for your buck barbershop maybe more modern now because it's sweeter and more defined. Hey, don't most fougeres smell a littte cheap? Go Wild, yet go lightly.Avon's best scent for men after all these years, not counting any discontinueds...
7th August 2009
49639
Wild Country was launched in 1967 by Avon. Avon started out as the California Perfume Company when founder, Mr. David McConnell, 28 (same age as myself) of New York, NY, USA found out that the perfumes he was giving away was the main reason people bought his books. Wild Country by Avon is an aromatic fougère fragrance for men. Fougère, meaning "fern-like", is one of the main families into which modern perfumes are classified, with the name derived from the perfume Fougère Royale for Houbigant formulated by the perfumer Paul Parquet. These classes of fragrances have the basic accord with a top-note of lavender and base-notes of Oak moss and Tonka bean. Aromatic fougère, a derivative of this class contain additional notes of spice and wood. Members of the fougère family are especially popular as fragrances for men. Many modern fougère perfumes have various citrus, herbaceous, green, and floral notes included. They all tend to have a sweet/bitter and woody accord, which consists of a base accord of: Oak moss, Tonka bean. The most common modifiers to this basic accord include vetiver and geranium. Bergamot is often present to add sharpness to the lavender top-note. Wild Country is a fougère scent that is masculine with aromatic freshness of lavender and oak moss. This cologne captures a rugged essence with a vibrant mix of grasses, spicy coriander, warm, spicy, woody, with a lingering touch of musk, and powdery tones. This classic fragrance could be described as a typical "barbershop scent". Also similar to YSL's Rive Gauche pour Homme, at a fraction of the price. Wild Country is inspired by Clubman by Pinaud, Dana's Canoe, and Neutrogena Rainbath. It also has a sweeter and more powdery smell to it than Clubman or Canoe. I also get a "baby powder" feel from this. Not something guys might expect from a scent that's supposed to be masculine. The overall effect is fresh and clean, but Wild Country is a different take on the citrus aquatic "fresh and clean" scent we typically associate with men's fragrances and body care lines today. A very comfortable fragrance; the kind of scent I could wear often. It has great longevity, which makes it a terrific bargain from Avon. Last 6-8 hours on my skin. I would also rate it as a "safe" blind buy; you can also find it for around $15 US. This is the same cologne my father would wear often to work. The four bottles of Wild Country cologne and four bottles of Wild country aftershave I own are Christmas gifts from my parents. Got a swap? Ladies if you are thinking about the best Men Cologne for a romantic night, this one is quick to set the mood. This is one of my favorite around the house fragrance. A great warm smell that is good for Fall or Winter, or going for a cool evening drive thru the mountains. Thanks for reading N8 =)
27th July 2009
71587
This one was a turkey. Literally! The bottle of Wild Country that I bought was in the shape of a turkey. My sister – in – law sold Avon and I bought it because … well, it's all in the family. I wasn't thrilled with the turkey, but I liked the scent: It was a bit like Canoe, which was my favorite at the time. Wild Country was a little stronger (maybe “more spicy” is the right description), but it didn't last as long as Canoe. I considered Wild Country a good scent and I never regretted buying it, except that I had a turkey sitting on my bureau with my Canoe, Jade East, and Eau Sauvage. It appears to be still in production; I'd buy a bottle for old time's sake, except that I don't think they still sell the turkey anymore… it looks better after all these years.
9th March 2008
7075
This is a scent most certainly inspired by Clubman by Pinaud and Dana's Canoe, and to some degree, Neutrogena Rainbath. While "Touch" by Fred Hayman definitely smells the most like Rainbath, I would say that Wild Country comes in second. Imagine what you would smell like if you showered with Rainbath, and then immediately applied some Clubman or Canoe after drying off -- that's what Wild Country smells like to me. It's sweeter to my nose than Clubman or Canoe, and I believe the "Rainbath" elements give it that extra dimension. I actually prefer Wild Country over Clubman or Canoe!It has great sillage and long lasting power, which makes it a terrific bargain from Avon. I would definitely rank it a "safe" blind buy, as you can find it for under $10 US when Avon has it on sale perodically.
24th December 2007
38087
Not bad, but smell cheap and empty I use to wear it. I just won't bother with it again.
2nd November 2007
43035
Comfortable; the kind of scent you could wear often and be content with. The Canoe reference was right; it's also in the direction of Clubman by Ed. Pinaud. Inoffensive, powdery, pleasant.
9th February 2007
25459
I absolutely love this on a man. My husband wears this all the time and I'm loving it.
20th February 2006
21883