Perfumer Liz Moores:
Hera is the perfume that I created for my eldest daughter to wear on her wedding day. Originally intended to be only for her exclusive use, my daughter Jasmine insisted that she would love to share Hera with the rest of the world.
It is a perfume that I am inordinately proud of, especially as I was able to include some of mine and my daughter's favourite perfume materials, and because of the sentiment attached to the creation.
Jasmine:
Hera captures that classic, vintage feel in a completely new way. On the day of my wedding, gold was a big feature; every detail had to be gold! Hera is a ‘gold’ perfume for me. Wearing it is like wearing a halo of warm light. I was married in the Autumn and I see Hera as a blaze of glowing autumn colours, but with the lingering flush of summer flowers still being lifted on the wind.
Hera fragrance notes
- Jasmine, Orange blossom, Ambrette, Rose de Mai, Turkish rose, Orris, Narcissus, Ylang, Heliotrope, Clary sage, Bergamot, Vanilla, Labdanum, Musk
Latest Reviews of Hera
One of the cleanest and finest parfums ever sampled. Classic and masterful.
There is also – immediately – the tarry benzene edge of Extra or First Ylang, announcing the first of the floral absolutes that don’t really smell like their usual floral representations in perfumery. Ylang is always painted as banana-ish or custard-like, but in truth, the natural stuff (essential oil) often has this surprisingly creosote-like smokiness that most often gets smothered by perfumers with sandalwood or vanilla, in the hope of squishing it into a more banana custard shape. Here, the ylang is uncut and unsweet. And it definitely doesn’t smell like banana custard.
The surprisingly true ylang in Hera is soon joined by a spicy Sambac jasmine – again, not the creamy, sweet white jasmine of conventional perfumery, but more the authentically leathery-sour twang of Sambac absolute. The florals do not smell lush, sweet or traditionally feminine. In fact, Hera does not even smell particularly floral. The central surprise of Hera – its abstraction – is the way in which this tug of war between potent floral absolutes takes place inside this smoky cloud of iris-mimosa-violet powder, stacked one on top of another like a matryoshka doll. It is an incredible feat of construction that turns florals as heavy as jasmine, orange blossom, and ylang into a fizzy, violet-colored ether.
With time, another layer of the matryoshka reveals itself as a murky accord that smells like tobacco but is probably ambergris. This lends the perfume an aura of salty, powdered skin, like the glow on healthy young skin after mild exertion. Momentarily, the interaction between the purplish dry-ice florals and damp, tobacco-ish ambergris produces an impression of Caron’s Aimez-Moi (which itself smells like a pouch of moist, tobacco leaves dotted with anise and dried violets). But this impression is fleeting. Hera feels spicy but remains utterly air-filled and diffuse, as if someone has tried and failed to plug cinnamon sticks and clove buds into an ever shifting dust cloud of wood molecules. There is also something like myrrh, with its dusty, minty-latexy bitterness. But Hera never gets bogged down in the thick, sweet thickness of resins, thus neatly sidestepping any effort to pigeonhole it as an incense. Yet, the spices and the myrrh do give Hera a hint of what I imagine medieval candy might have smelled like, a sort of salty-herbal-fizzing concoction that, when ingested, banishes all evil.
The perfume seems to deepen, but the overall sense of its construction – a complex whirligig of chewy florals and tobacco inside a bright, acidic haze of floral high C notes – remains consistent. I picture Hera almost synesthesically, a violet-greige cloud of molecules that spark off each other like electricity. It is an abstract experience, similar to the hard-to-define Spell 125 or even Seyrig (Bruno Fazzolari), but that’s not to say that Hera doesn’t also meet the original brief, which was to honor Liz Moores’ daughter, Jasmine, on her wedding day. Indeed, Hera feels fizzy and bright and sensuous. It smells optimistic. What Hera absolutely is not is a re-tread all the tired tropes of traditional bridal perfumery, so if you’re expecting something conventionally feminine or sweet, then park your expectations at the door. Hera feels made for a lifetime of marriage – interesting, complex, wistful, packed with all the bittersweet moments of a relationships that morphs over time – rather than for one single shiny, glittery, picture-perfect day. And in my opinion, it is all the better for it.
ADVERTISEMENT
Hera is beautiful in that vintage perfumery tradition. But as it is originally designed for Moore's daughter's wedding, it is perhaps a perfume that speaks so much to someone else that it had less to say to me.
I'd describe it as an aldehydic floral, but not in a diva-esque, attention seeking way. Quite the opposite, it feels incredibly well-measured. Hera opens with a lovely veil of aldehydes that give its florals just the right amount of lift. As the scent develops, the flowers are abstracted but not stereotyped and certainly not the innocently fresh bouquet we associate with brides. Rather they are lushly dense with subtle, interchanging degrees of powder, butter and sweetness, all grounded in a gentle but hefty base of musk, labdanum and sandalwood. One has the impression of light, but it's not sunny in any Pollyanna sense, nor is it one of Dryad's sun dappled fields. It's more of a radiant, soft focus effulgence. There is too much of a sense of corporeality for Hera to evoke simple summertime sunshine. Allusions to the body in perfume are almost always a reference to sexuality, sweat and what goes unwashed but here, it is really about presence.
What I like most about Hera is that it paints a portrait of a woman that feels very real, one that you can feel is authored by a woman's perspective. There are no fantasies here about blushing brides, no virgins or whores, no maidens, mothers or crones. I almost feel like I know something about Moore's daughter through Hera.
l'm not sure what l expected from a fragrance named for the Queen of the Gods, but it wasn't this, & l see others got similar impressions. Apparently it's a bit of a shape-shifter, so l will try it again in a different season to see if my impressions change. For now though, it's my least favourite that l've tried from this house, aside from Salome.