No-Mind
Extrait de Parfum, IDLE (2025)

A study in duality between cold and warm, metal and wood, dampness and dryness, freshness and decay, No-Mind is exhilaratingly vague and vulgar, its hard to decide if its utopian or post-apocalyptic. It’s naturalism in combat against human modernism. Trees and wires. A great reflection on the “here and now.” It reminds me of one of those scents you may smell in the air that one typically wouldn't wax poetic about—something cryptic but hypnotizing, yet also somewhat dangerous. Has anyone experienced this before? And if so, have you imagined it being in a fragrance?

No-Mind is underpinned with a human sensuality and dried perspiration (likely from someone with a good diet), both clean and sebaceous, emanating from an elsewhere that shall be left unsaid (no, you dirty mind). It is detected in an artist's loft, with high ceilings; tall power lines running adjacent, their view panoramic from the tall windows. Naturalism eventually triumphs, and a warm yet stoic incense comes into contact with the smell of the indoor air just as the oil heat has been turned on—you know, the way it warms up the dust that has settled for several months. This is my idea of "sexy" these days.