La Prima
Milano Fragranze

White flowers like jasmine without the indoles can seem a bit vacant; but there’s more than one way around that and La Prima is a case in point. It takes a dewy sweet jasmine and hairspray orange flower accord and pumps it full of a sugared-up musk. The impression is full and chewy, providing the necessary whack of sensation that’s expected from a white floral but without the creature discomforts. Whether it is of any particular interest in this age of myriad gourmand calorie-bombs, I’ll leave up to you. For me it was ok as it goes, which is not very far.

Milano Fragranze La Prima is certainly the most floral-forward entry in the line that I’ve tried so far, a nectary white/yellow floral blend featuring osmanthus, orange blossom, and jasmine, along with bergamot and multiple mentions of a “pure jungle essence” of cardamom and vanilla bourbon. It does have a bit of a tropical feel, with a vague fruitiness behind the floral front, very fresh, sweet, and easily enjoyable, I’d say. It vaguely reminds me of some other fragrances but none specifically come to mind, so this is a fun one to try, for sure, even if not among my very favorites of the line so far, but I could certainly see myself wearing this in a lot of situations.

La Prima, like the rest of the Milano Fragranze line, is priced at $135 for 100ml, which I continue to maintain is very reasonable, and makes for a more affordable alternative (by volume) to the Masque Milano line, which has similarly-priced bottles that are only 35ml.

7 out of 10